Dress Me Like One of Your French Girls

Hunting & Gathering

BY BRITTANY MATTIE SRQ DAILY FRIDAY WEEKEND EDITION FRIDAY NOV 29, 2019

Trendsetters, jetsetters and longtime gal pals, Aurelie van den Broek and Florence Derozier, worked together in the fashion industry for years in the stunning port city of Marseille, France. Upon migrating to sunny side Sarasota together, the two quaintrelles shared the same vision to create a “concept shop” through local pop-ups and trunk shows, as well as a strong online presence to create the recently launched, MOI Concept Store. “Through both of our world travels and personal connections, we have some great contacts in the world of fashion and decided to make our dream become a reality,” they share. The pair continue to travel the world in search of “unique products that elevate the everyday and bring joy through elegant design.” Aurelie and Florence handselect exquisite apparel lines, accessories, gift items, home, beauty and wellness. MOI Concept Store thus became an always-changing offering of brands from all over the world with limited distribution or exclusive pieces by working closely with small designers and artists—each bringing unique pieces of art and modern, elegant wares to the store. 

When we open each package that arrives at our office, we are always overwhelmed by the beauty and quality of our pieces that we have just purchased,” they say. The latest package arrived from Brussels, Belgium—100% twill silk Nastritos, an elegant ribbon to wear around your neck, in your hair, as a bracelet or on your purse. The Nastritos were made exclusively for MOI by Roseline d’Oreye. Additionally, the shop carries custom jewelry from Florence Italy, dresses from San Diego, CA, shoes from the Netherlands, cuffs from Norwalk, CT and designer clothing lines from fashion-forward destinations like Korea, Vancouver and Brooklyn. MOI remains the only concept store in the US that carries many of these pieces. “This is exactly what we are working towards,” they say. “We want our customers to feel very privileged and we want to go the extra mile to make it happen.” 

These specially-chosen items are available on MOI’s website, as well as at occasional pop-ups and trunk shows around town. At their first pop-up held earlier this month, the MOI creators partnered with DreamLarge to host their event in the Rosemary District courtyard, and gave back 5% of all their proceeds to the Sandra Gal's Foundation.

Pictured: Florence Derozier and Aurelie van den Broek presenting a check to Sandra Gal at MOI's first pop-up at the DreamLarge courtyard.

Shop MOI Concept Store.

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