Goodwill Manasota Earns International Honors

Coconut Telegraph

Goodwill Manasota earned significant recognition during the Goodwill Industries International summer conference in Austin, Texas. The organization won the “Retail Excellence: Market Leadership by Share of Used Goods” award for having the highest market penetration of its donor market, and “Market Leadership by Donations” award for capitalizing on the highest proportion of its available used goods market. Goodwill Manasota has received the “Market Leadership by Share of Used Goods” for five years running; this was Goodwill’s fourth “Market Leadership by Donations” award. The organization is evaluated in the medium-sized agency category, which includes Goodwill agencies with revenues between $26.9 and $57.3 million, one of the largest categories. During the annual conference, Goodwill Industries International recognizes Goodwill agencies that have maximized revenues, capitalized on the highest proportion of the available used goods market, and been efficient in running their operations. Goodwill agencies turn donated goods into revenue; this revenue is used to strengthen the community by offering services and programs that assist people in all walks of life, whether they are trying to find employment, better themselves through education, or transition from military to civilian life.

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