"SHINE on" Earns Top Honors

Coconut Telegraph

The Area Agency on Aging for Southwest Florida (AAASWFL) has been honored with two statewide awards for public relations.  The awards were presented August 7 in Ponde Vedra Beach at the Florida Public Relations Association (FPRA) Golden Image Awards ceremony.

AAASWFL earned an Award of Distinction and a Judges’ Award for the agency’s “SHINE on” public affairs campaign.  “SHINE on” educated Southwest Florida residents about the importance of free, unbiased Medicare counseling and encouraged citizens to advocate for continued federal funding for these programs. The campaign was planned and executed by AAASWFL Director of Communications Kirsten O’Donnell with assistance from the Agency’s SHINE (Serving Health Insurance Needs of Elders) staff and volunteers.

“It’s been a long time since we’ve earned this level of recognition,” explains Marianne Lorini, AAASWFL President & CEO.  “The agency earned some local and state public relations awards in the 1990s and early 2000s.  It’s really an honor for our agency to be recognized by our peers across the state once again.”

The Area Agency on Aging for Southwest Florida

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