“This is our new house built this fall,” the photo postcard reads, revealing a Bradenton home in the midst of construction in 1912—the favorite postcard of Bradenton-native Jarred Wilson’s collection. “They’re nostalgic,” he says, pulling out the postcard that started it all, depicting an aerial view of the University of Texas at Austin where Wilson attended graduate school. Since then, he has collected more than 1,000 postcards, favoring 19th-century linen-postcard-era treasures for their vibrant colors, hues and saturations. “They’re really reflective of the time they were produced,” he explains, sharing social values, advertising, community and even racism and violence. With a professional background as an archivist, Wilson pulls card after card from his humble cataloguing boxes, each slid lovingly into clear plastic envelopes, slowly growing with antique-store discoveries, convention scores and eBay victories.